Transformational Intelligence.
Musubi was engaged to create a world-class identity for a corporate change consultancy.
Big Change Group is a world leading organisational transformation group dedicated to whole of organisation culture and leadership change. Big Change works with leaders to engage and develop their people, deliver on their promises and overcome the inevitable obstacles along the journey.
Big Change helps solve big challenges and works alongside their clients to assess and analyse the capability and capacity of the workforce to meet immediate and future objectives. Then design and develop robust living organisational systems and their ability to adapt to change.
Minimalist beauty.
Without beginning or end, without sides or corners the circular logo speaks to perfection, unity, spirituality, and life like no other form.
In order to lodge BIG CHANGE into the minds of the customers, we craft an aesthetic and design, that takes people on a journey and discover what real connections with real people means.
Musubi created new graphic elements for Big Change's visual identity that coherent unit The goal for this project was organise TLC brings together the best thinking in leadership development, systems thinking, culture change, management systems, agile, human capital, brand equity, team building, and business intelligence. It removes unnecessary detail and jargon, and delivers practical tools for real world application, and exceptional return on investment.
The only leadership book you’d ever need.
Staff identification and organisation transformation.
Big Change Group are outstanding at shaping highly effective leaders and teams. They provide businesses with a deeper understanding of staff and how to bring out their best. They have the best talent assessment tools ever!
Transformational.
'The Transformational Leadership Compass' by Benny Ausmus, In this book Benny wrote about how organisational leaders and their staff can face big challenges together and create future facing change.
Complete visual identity.
Subtly.
In a world of crowded and noisy brands; a minimalist design is the perfect antidote. It speaks to more people.
Interact.
Musubi’s web design solution was to remove the superfluous elements, stripping it down to its fundamental elements.
Depth.
We used graphic texture throughout the identity as part of their logo lockup but also as an endlessly resourceful asset for the brand toolkit.
The brand identity is made up of a number of core elements, that when combined create a distinctive, consistent and memorable brand expression.
Services
Research
Business and Brand Strategy
Brand Architecture
Copywriting
Book Design
Social Media Strategy
Street Art Posters
Video Production
Social Media Management
Secret Code Development
