Discover the power of Japanese design principles with Musubi, Australasia's premier brand management expert.
Our inclusive approach challenges established thinking and delivers solutions that elevate your brand across all touchpoints.
With a multidisciplinary team of brand strategists, designers, and financial project managers, we blend art and science to create a true point of differentiation that endures.
Our work spans across corporate identity, workplace culture, products, and digital experiences, and is informed by a co-creative cross-pollination approach with our clients.
Brand Strategy.
We define what the organisation and brand stands for, what promises your brand makes to customers, and what personality your brand conveys through its marketing.
How we organise and communicate our client’s offering to ‘mind turn’ and ‘action turn’ the audience. Critically, we work with all parts of the organisation to align the business goals, operations, and promise to market, identify and develop positioning and growth areas, and define a scalable framework for brands and products to reflect future positioning.
Brand Identity.
We create the visual embodiment of a company's identity. We dig deep into the organisation to discover What makes it different? What need is the brand fulfilling? What are its value or values? then shape the core idea that all creative expression will sprout from. We support the distinctive and functional identity systems with all assets and guidelines for the new expression.
Workplace Culture.
A brand is a culture. We unearth the motivating factors for all stakeholders and staff to mobilise around the vision and goals of the business. We co-create and define the organisation’s values, beliefs, behaviours, goals, attitudes, and work practices supported by innovation roadmaps, Brand DNA workshops, Portfolio architecture, Proposition design, C-suite facilitation, and Business design.
We start with a broad set of questions: Who are you as an organisation? What do you do now and what will you do in the future? Why does it matter? What workforce will you need (and where) to succeed? Who are they and what matters to them? With whom do we compete for talent?
Built Environments.
We specialise in transforming spaces into multi-sensory experiences that drive deep connections to brands. We create full sensory journeys that foster human interaction, discovery, and satisfaction. We each for every opportunity to bring the brand to life and avoid “off the shelf” options through value engineering from technical development to installation.
Creative Design.
As part of our brand development programs, Musubi produces a full suite of identity assets across graphic design, product design, video, photography, interior design, and web and social design that speaks with a clear brand voices, stirs the heart, and engages the senses. Critically, we consider the usage, cost, future problems, and how it will be successful over time.
Brand Management.
Musubi sets a fixed fee retainer to manage our client’s brand over time developing and managing all marketing activities and advising on how to deal with change. Customers change; society values change; and competitors change.
Our brand roadmap is in two parts: Brand Development and Brand Management. It sits on a foundation of understanding the human and business ecosystem to shape and tailor the brand and touchpoints to their needs.
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