We are uniquely positioned for this new era where smarter collaborators and services seamlessly merge, connect people and create amazing brand experiences that propel our clients.
Sydney Water’s ambition as an organisation is to meet changing market drivers and positively impact on people’s lives.
While customer and employee experience and insights can spark excitement and positive feedback, it does not bring the organisation any closer to executing a cohesive and focussed message internally or externally. This requires significant management participation and a dedicated team to manage and align the complex web of interdependent activities, brand assets, systems, processes and priorities. And according to research, Sydney Water’s existing standing amongst customers is undefined and lack potent meaning.
Musubi set out to establish a transformation project to help with increased productivity, laser focus on the the new brand purpose, then shape and prepare brand message clarity and a scalable brand idea.
Our approach was to define Sydney Water’s authentic foundations and unlock the latent power of Sydney Water. Nothing is worse than trying to impose a brand idea into an organisation. We co-created with Sydney Water to establish an authentic, fact base, and deeply meaningful Brand Idea and Brand Positioning. The result of establishing a clearly memorable definition of the brand from within the organisation ensures fidelity and a sense of truth to decision-making.
Musubi translated the different parts of the organisation into a set of brand tools and strategic resources that can be executed consistently and flexibly. Ultimately the approach is to shape the strategic framework, recommendations and directions to provide Sydney Water with the readiness and ability to manage reputation building programs.
Leadsource is a sales experience agency that shapes the entire customer journey. They are a team of passionate industry experts who have developed a powerful system to get the best human centred results.
They chose to work with Musubi because of our Japanese Design Thinking and how it can rebrand and reposition them in a discerning and savvy market.
Through a lens of Japanese design principles we create brands, workplace culture, workspaces and touchpoints to face the future.
Japan's arts and crafts and the Japanese genius for design have survived, and they continue to add a special dimension to business and people's lives. Musubi drives design forward.
The Executive BnB set out to redefine how luxury accomodation engages discerning consumers through deeply considered experiences.
They engaged Musubi to develop their Brand definition, Brand positioning, Brand strategy, Brand architecture, Brand Standards, Social media strategy, Customer journey analysis, and internal Brand roll-out.
SuperSprint Brand Identity
SuperSprint used to provide the best high performance events and event experiences. We created a set of brand identity solutions for SuperSprint and the following events:
Gatorade Triathlon Series
Sussan Women's Fun Run
SuperSprint Events was established in 1986 by David Hansen and since then has established a national and international reputation for being leaders in promotion, presentation and organisation of triathlon and sporting events.
Liza is a highly sought after and renowned speaker whose warmth and genuine caring have stood against the the disingenuine.
Her powerful story has captivated audiences around the world. Liza’s love and passion for life is fuelled by an unyielding belief to help people see the world differently and achieve the love they deserve in life.
She engaged us to unlock the power of her experiences and to establish a world-class and complete brand identity.
Logic and Magic - we are able to establish a stable platform to create an organisational brand and culture that is adaptive and robustness. This ensures that Brands will endure!
Crafting a new brand standards
Project includes: Brand Strategy, Brand Positioning, Identity, Signage, Packaging, Printware, Website, and Social Media.
Today’s Art World is challenging how art connects with a new type of art consumer… the adventurous. The type of consumer that will seek to understand the artist and their philosophy. They type that sees art as something to experience.
Musubi provided them with a new logo that represents the direct and globally connected relationship between art and audience.
VeloOne brand posters
Our holistic approach helps decision makers around the world to increase human engagement and to build a resilient brand expression.
Refreshed and created a new direction for the well-established Japanese restaurant, future-proofing it for the next five years A fitout period of 10 days and a budget of under $100K was allocated for the project.
Musubi created a brand that represents what they believe in as an restaurant.
At the heart of their brand is an idea – ‘Artisan Larikan’.
It’s what they stand for as a company and is the central organising principle for everything they do.
The Backpack Bed is a backpack that converts into an all weather protection outdoor camping bed with built-in insulation mattress.
It is light and tough and reliable.
Backpack Bed engaged Musubi to develop their Brand Identity and innovative POS flat pack retail stand.
The Backpack Bed is given freely to homeless turned away from shelters by 100+ organisations around Australia. The success of the program has resulted in international exposure and requests from around the world.
Pray for Japan