About

Musubi is Australasia’s leading brand management expert.

We create and design brands, workplace culture, workspaces and social environments.

Seen through inclusiveness, we help clients challenge established thinking and work across their business to drive new levels of brand performance and engaged culture.

Our work spans across corporate identity, brand strategy and brand positioning, organisational culture, interior design, products and packaging, exhibitions and installations, websites and digital experiences, brand communications, and 5 senses experiences.

We build our multidisciplinary team around client objectives and then work hand in hand across brand strategists, graphic designers, design thinkers, UX designers, workplace designers, architects, product designers, interior designers, and qualified financial project management that are dedicated to the highest levels of detail and creative expression and work to blend brand and human experience together to identify, create, and implement a true point of differentiation that endures.

We believe that past and future, imagination and discipline, refinement and pragmatism can and should coexist. Inspiration is found within the resulting tension, the singular integration of connected experiences. A co-creative cross-pollination with our clients informs our brand strategy, corporate culture roadmap, architecture, interiors, lighting, and product designs of every scale.

Take the first step towards a powerful brand transformation and contact us today to unlock your brand's true potential. Partner with us for award winning unbiased expertise, fresh perspectives, and optimised resource utilisation. Elevate your reputation, mitigate risks, and make informed decisions to position your organisation correctly.

Expertise

Brand Strategy

Brand Definition

Messaging

Naming

Corporate Identity

Visual Language

Campaigns

Print

Industrial Design

Interactive

Motion

Photography

Video Storytelling

Illustration

Branded Environments

Meet the Team

  • Kevin Ng

    PROGRAM DIRECTOR

    Kevin has over 20 years business experience ranging from corporate restructuring projects at Ernst & Young to CFO roles in industry, working closely with stakeholders from business owners, board level and financiers through to the shop/factory floor. He brings financial and project management oversight to both Musubi and client projects.

  • Luke Tipping

    CULTURAL PRODUCER

    Luke heads up Cultural Production and story telling across photography and video. His ability to create an immersive world is grounded by his background in psychology and from being in front of the camera.

  • Simon Morris

    DESIGN DIRECTOR

    Simon is the Co-Founder of Musubi and has over 27 years of full integrated design and human experience thinking from around the world. A strategic thinker with an extensive amount of experience across international corporate identity development, package design, and spatial branding. Working with international clients such as Z-Energy, Tennis Australia, MCEC, Telstra, Westfield, Melbourne Airport, Elders, Bupa, Sydney Water and DELWP.