We’re invested in every partnership we take on. It’s the chemistry of our collective experience that leads us toward the unexpected. After all, we are people gathered around big challenges to unearth enduring solutions. Always PEOPLE AT THE CENTRE

About

We create and design brands, workplace culture, workspaces and social environments.

Where others focus on campaigns, we focus on clarity. Where others execute briefs, we build futures.

Seen through inclusiveness, we help clients challenge established thinking and work across their business to drive new levels of brand performance and engaged culture.

Our clients aren’t just looking for logos or ads. They want category leadership. Clarity of direction. Cultural traction. And a unified system that sets the tone for the next decade, not just the next campaign.

That’s why we partner with leaders from day one. Together, we shape:

• Strategic narratives that sharpen decision-making

• Visual and verbal identities that cut through noise

• Interiors, experiences, and rituals that build culture

• Products that embody the brand’s values in use

• Marketing ecosystems that connect everything over time

Every project is custom. Every move is deliberate. Every outcome is designed to last.

Take the first step towards a powerful brand transformation and contact us today to unlock your brand's true potential. Partner with us for award winning unbiased expertise, fresh perspectives, and optimised resource utilisation. Elevate your reputation, mitigate risks, and make informed decisions to position your organisation correctly.

Meet the Team

  • Kevin Ng. PROGRAM DIRECTOR. Musubi Team Member

    Kevin Ng

    PROGRAM DIRECTOR

    Kevin has over 20 years business experience ranging from corporate restructuring projects at Ernst & Young to CFO roles in industry, working closely with stakeholders from business owners, board level and financiers through to the shop/factory floor. He brings financial and project management oversight to both Musubi and client projects.

  • Luke Tipping CULTURAL PRODUCER Musubi Team Member

    Luke Tipping

    CULTURAL PRODUCER

    Luke heads up Cultural Production and story telling across photography and video. His ability to create an immersive world is grounded by his background in psychology and from being in front of the camera.

  • Simon Morris CEO Creative Director Brand Strategy Visionary Musubi Team Member

    Simon Morris

    DESIGN DIRECTOR

    Simon is the Co-Founder of Musubi and has over 27 years of full integrated design and human experience thinking from around the world. A strategic thinker with an extensive amount of experience across international corporate identity development, package design, and spatial branding. Working with international clients such as Z-Energy, Tennis Australia, MCEC, Telstra, Westfield, Melbourne Airport, Elders, Bupa, Sydney Water and DELWP.

Two people sitting on a stage in front of large screens, engaging in a discussion. The screens display the text, 'Branding is no longer controlled by the few,' with additional smaller text beneath. The stage has purple and blue lighting.
Our studio isn’t a building—it’s us. Wherever we are, that’s where we’re working from. Whether we’re in a shared space or across the globe, we come together even if we’re apart.
How we experience brands is constantly evolving and so are we. Our curiosity leads us toward new ideas in areas like sustainability and the use of emerging tools and technologies—all while staying grounded in our craft.
The projects include designing MCEC major international exhibitions, positioning Telstra a digitally connected infrastructure business portal, redefining Australia's Sydney Water utility, and designing the Z brand New Zealand's infrastructure project

Expertise

Brand Strategy

Brand Definition

Messaging

Naming

Corporate Identity

Visual Language

Campaigns

Print

Industrial Design

Interactive

Motion

Photography

Video Storytelling

Illustration

Branded Environments

Our studio isn’t a building, it’s us. Wherever we are, that’s where we’re working from. Whether we’re in a shared space or across the globe, we come together even if we’re apart.