About Musubi Brand Agency
Musubi is an independent Brand Management Agency based in Melbourne and Tokyo, working with CEOs, founders and leadership teams across Australia, Japan and international markets. We help organisations build greater distinguishability and long-term brand value by connecting business strategy, brand strategy, identity, culture, customer experience and communications around one Central Organising Idea.
Musubi is a Brand Management Agency that helps organisations define, govern, and grow their brands with long-term clarity and coherence. We work with leadership teams to ensure brands are structured, understood, and managed as strategic assets, not creative outputs
Where others focus on campaigns, we focus on clarity. Where others execute briefs, we build futures.
Seen through inclusiveness, we help clients challenge established thinking and work across their business to drive new levels of brand performance and engaged culture.
Our clients aren’t just looking for logos or ads. They want category leadership. Clarity of direction. Cultural traction. And a unified system that sets the tone for the next decade, not just the next campaign.
That’s why we partner with leaders from day one. Together, we shape:
• Strategic narratives that sharpen decision-making
• Visual and verbal identities that cut through noise
• Interiors, experiences, and rituals that build culture
• Products that embody the brand’s values in use
• Marketing ecosystems that connect everything over time
Every project is custom. Every move is deliberate. Every outcome is designed to last.
Take the first step towards a powerful brand transformation and contact us today to unlock your brand's true potential. Partner with us for award winning unbiased expertise, fresh perspectives, and optimised resource utilisation. Elevate your reputation, mitigate risks, and make informed decisions to position your organisation correctly.
Simon Morris — Founder & Brand Strategist
Simon Morris
Simon Morris is the founder of Musubi Brand Agency and an experienced brand identity designer and strategist with more than 30 years working across brand, design and communications. His experience spans multiple industries and organisational contexts, giving him a depth of pattern recognition that informs Musubi's approach to Brand Development and Brand Management.
Simon's approach combines strategic analysis, design intelligence and lived experience to help organisations uncover what makes them genuinely distinguishable — then translate that distinction into identity, culture, experience and long-term brand value.
Meet the Team
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Kevin Ng
PROGRAM DIRECTOR
Kevin has over 20 years business experience ranging from corporate restructuring projects at Ernst & Young to CFO roles in industry, working closely with stakeholders from business owners, board level and financiers through to the shop/factory floor. He brings financial and project management oversight to both Musubi and client projects.
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Luke Tipping
CULTURAL PRODUCER
Luke heads up Cultural Production and story telling across photography and video. His ability to create an immersive world is grounded by his background in psychology and from being in front of the camera.
Areas of Expertise
Brand Management
Long-term stewardship, governance and evolution of brand value.
Brand Strategy & Positioning
Clarifying what the organisation should stand for and the position it can credibly own.
Brand Identity
Translating strategy into distinctive visual and verbal systems.
Musubi was founded in response to a structural failure observed across industries: organisations investing heavily in marketing activity without first establishing brand clarity.
When meaning is undefined, activity fragments. Over time, this fragmentation erodes trust, increases cost, and weakens long-term brand value. Musubi exists to correct this imbalance by putting brand management before marketing execution.
Central Organising Ideas
Creating the strategic idea that connects organisational ambition with market expression.
Organisational Culture
Aligning internal behaviour and experience with the external brand promise.
Brand Experience
Connecting physical, digital and human touchpoints into one coherent system.
Brand Implementation
Turning strategy into practical action across marketing, environments, products, communications and customer experience.
Our studio isn’t a building, it’s us. Wherever we are, that’s where we’re working from. Whether we’re in a shared space or across the globe, we come together even if we’re apart.
Why Musubi
Musubi does not operate as an agency on the outside of an organisation. We work as an embedded brand partner, building relationships with leadership and internal teams so we can understand the organisation deeply enough to identify strengths, roadblocks, opportunities and sources of competitive advantage that conventional agency briefs can miss.
The relationship gives us access. Experience gives us judgement. Partnership turns both into progress.