The 3rd Space set out to build the world's best wellness centre.

The 3rd Space set out to build the world's best wellness centre, rooted in a philosophy that encourages us to use our time to enhance our reality and pursue sustainable harmony.

Musubi was entrusted with the task of developing and managing their brand identity. With a deep understanding of how symbols and codes can communicate complex ideas, Musubi crafted a brand that resonates with the ethos of The 3rd Space, embedding layers of meaning within the design.

The central aim of The 3rd Space is to make it easier for individuals to achieve harmony in all areas of life. They bring together the best of the best under one roof—coworking spaces, gym facilities, life optimization services, cryotherapy, saunas, spas, and meditation areas—to establish a new standard of wellness. Their vision is not only to enhance personal well-being but also to demonstrate that there is a better way for us and the earth to coexist.

Located in Byron Bay, The 3rd Space consulted with the First Peoples to ensure the centre respects the land and celebrates Indigenous culture. Musubi incorporated this respect into the brand identity, using color and symbology to express the profound impact of this collaboration. The design goes beyond aesthetics, creating a visual language that speaks to the deeper connection between the space, the land, and the people it serves.

Through the careful integration of secret codes and symbology, Musubi developed a world-class brand identity for The 3rd Space that not only represents the physical space but also embodies its philosophy and commitment to a sustainable and harmonious future. This brand identity serves as a beacon, guiding individuals towards a new way of living in balance with themselves and the world around them.