A refreshed range for Australia’s leading poultry brand.

When our designer  worked with Farm Pride, he set out to reaffirm their premium positioning through a refined visual language.

His solution was to leverage the positioning around ‘Australian Pride’ through an open and fresh visual hierarchy and designed to connect customers to the source of dedication to deliver freshly grown Australian eggs and extended products.

Outcomes 

Expanding market appeal and relevance expressed across all formats and touchpoints.

We also developed concepts for Golden Days prior to the division being purchased by Manassen Foods.