Redefining Farm Pride’s find-ability and shop-ability.

Musubi is dedicated to developing world-class brand identities and FMCG packaging designs that elevate brands to new heights. When working with Farm Pride, Australia’s leading poultry brand, our mission was to enhance the brand’s find-ability and shop-ability, ensuring it resonated deeply with consumers.

Our approach began by reaffirming Farm Pride's premium positioning through a refined and sophisticated visual language. By embracing the essence of ‘Australian Pride,’ we crafted an open and fresh visual hierarchy that connected customers directly to the brand’s commitment to delivering freshly grown Australian eggs. This design philosophy was not just about aesthetics; it was about creating a deeper emotional connection between the product and the consumer, reinforcing the trust and quality associated with the Farm Pride name.

The outcomes of our work were significant. We successfully expanded Farm Pride's market appeal and relevance, ensuring that the brand’s identity was consistently expressed across all formats and touchpoints. This comprehensive approach to brand development allowed Farm Pride to maintain its leadership position in the market while appealing to a broader audience.

In addition to our work with Farm Pride, we also developed innovative concepts for Golden Days, a division that was later acquired by Manassen Foods. Our creative vision for Golden Days demonstrated our ability to anticipate market trends and craft packaging designs that resonate with consumers, even before they hit the shelves.

At Musubi, we believe that great design goes beyond visuals; it’s about creating meaningful connections and ensuring that every brand we touch becomes a symbol of quality and trust. Our work with Farm Pride and Golden Days exemplifies our commitment to delivering world-class brand identities and packaging designs that stand out in a crowded marketplace.