IOLife

IoT and Tech concept store in the Melbourne CBD offering Makers a place for consumers to experience their Products.

Their business model puts the power back to the Maker - they get into a Retail showroom in days and take 100% of the sales revenue (achieving additional margin from direct sales over and above the what they make from the wholesale price retailers pay); gather unique data insights (dwell time, new vs repeat customers, etc); and can test and learn easily (prices, features, etc).

The internet is awash with sites spruiking e-gadgets, wearable tech, smart devices and Kickstarter prototypes, and of course we love it all. But two Melbourne lads have discovered a radical new system that showcases the latest tech gadgets in 3D.

We delivered: Brand Strategy, Brand Design, PR, Social Media Strategy

iOLife gave High Street exposure to Australian innovation. Owners Brett Burgess and Adam Proudlock say they'll focus on brands that don't have an entree into conventional retailing, and the number of indigenous products already on offer makes us smile. You know those cookie cutter tech and comms stores that offer near-identical stock lines in airports around the globe? Well, that's not ioLife.