Bespoke, crafted and concept driven.

Musubi is renowned for developing world-class brand identities that are bespoke, meticulously crafted, and concept-driven. Our approach is deeply rooted in a philosophy that marries aesthetics with functionality, imagination with discipline, and refinement with pragmatism. This delicate balance fosters a unique creative tension, driving innovation and resulting in brand identities that are both inspiring and highly functional.

For the Graham Nicholas studio, a multidisciplinary team of interior designers and project managers dedicated to the highest standards of detail and creative expression, Musubi delivered a brand identity that embodies their ethos. We recognised that their work is defined by the integration of modernism with a twist, where each project reflects a seamless blend of creative inspiration and practical execution.

Our process began with the creation of a logo and logotype that embodies the geometric precision inherent in the studio’s designs. The logo exists at the intersection of geometry, planes, angles, and lines, evoking a sense of purity and artistic integrity. This geometric approach is not just aesthetically pleasing; it also communicates a message of cleanliness, harmony, and knowledge, all essential qualities for a brand that prides itself on meticulous attention to detail.

In addition to visual elements, Musubi also helped refine the studio’s communication style, ensuring that their plans and ideas are conveyed with clarity and impact. The result is a brand identity that is as clean and sophisticated as the designs the studio produces.

Ultimately, the brand identity Musubi developed for Graham Nicholas Studio reflects their commitment to excellence in both human and social dimensions. Just as Helen Keller championed social justice with luminous intelligence and ambition, the studio's interior architecture strives to overcome the hurdles of the status quo, pushing boundaries to create spaces that are both beautiful and socially impactful.