Strengthening the Australia-Japan Relationship

The Australia-Japan Society of Victoria (AJSV) is a volunteer-run, not-for-profit organisation that promotes connections between Victoria and Japan. Since 1963, the AJSV has been a conduit for strengthening cultural, educational, business and social ties in the Australia-Japan relationship. The society conducts a number of annual activities that range from high-profile, formal occasions to grass-roots, community level events. All their activities and initiatives are conducted with the objective of bringing the people of Victoria and Japan closer together.

They chose to work with Musubi because of our Australian and Japanese presence and our ability to express the delicate design details to appeal to major companies and government departments.

We Developed their:

Brand Strategy

Marketing Strategy

Brand Positioning

Visual Standards

Brand Communications.