We were asked to undertake the development and delivery Westfield ‘The Field’ wayfinding and signage project.

We developed a human centred solution to deliver outstanding strategic and creative outcomes.

The depth of detail across each wayfinding asset involved visualising the technical specifications and functionality of each of touchpoint.

The goal was to create a 'farmers market feel' to the fresh food section of all of Westfield sites. The fresh food brand we created was The Field leveraging from the Westfield marque.

This saw us design a solution:

To be located at points where people would naturally look for wayfinding information

Where the blades have access to a power outlet and a solution where access to power is unavailable

That responds aesthetically to the Westfield's brand positioning

For simple packing, distribution and assembly

For time effective manufacture

That will be a robust presence and withstand a variety of treatments from customers.