At Musubi, we specialise in crafting world-class brand identities that resonate with audiences and elevate our clients' market presence. When SuperSprint, a leader in high-performance events, approached us, we knew the importance of developing a brand identity that would reflect their legacy and ambition.

Founded in 1986 by David Hansen, SuperSprint has earned a national and international reputation for excellence in promoting, presenting, and organising triathlons and other sporting events. Their commitment to providing the best high-performance experiences is unmatched, making them the go-to organiser for athletes and sports enthusiasts alike.

Our task was to create a comprehensive brand identity for SuperSprint that encapsulated their ethos and distinguished them in a competitive market. We began by analysing the core values and mission that have driven SuperSprint to success. Understanding their target audience, we focused on developing a visual and communicative identity that would resonate deeply with participants and spectators.

For the Gatorade Triathlon Series, one of SuperSprint's flagship events, we crafted a dynamic and energetic brand image. This identity needed to reflect the intensity and competitive spirit of the series while also conveying accessibility and community for both seasoned athletes and newcomers.

Similarly, the Sussan Women's Fun Run required a brand identity that embodied empowerment and inclusivity. We designed a visual language that celebrated women's strength and camaraderie, ensuring the event's appeal to a diverse audience.

Musubi's approach ensured that SuperSprint's events continue to lead the way in high-performance experiences, solidifying their position as industry leaders and enhancing their legacy in the world of sports.