Micio Rebrand.
Micio is one of Australia’s best wayfinding and branded environment design firms. They asked us to evolve their corporate identity and deliver assets to help position their brilliance with greater clarity.
The new design language aims to communicate to the target market that MICIO is the home of technical prowess, wayfinding expertise and 3D design.
A design language that instantly communicates that MICIO understands the industry, the market, the challenges, the opportunities, and the future of spatial branding.
A design language that brings a fresh perspective to a bloated industry undergoing huge change, where historic answers are no longer solutions.
Powerfully flexible colour palette and clear standards.
Micio works alongside design-led clients, architects, and major builders to support the physical translation of a brand across single or multiple sites.
The brand carriers Micio creates must convey information effectively and attractively, while retaining the language, style and atmosphere of the space. It is for that reason that they turned to Musubi to rebrand their firm and design their brand standards to world-class standards.
Precision.
Logotype designed with an underlying structure with angles linked to nature. Type offering strong contrast between thick and thin strokes, and an overall geometric construction.
We designed a whole new way for Micio to present how the client, architect, builder, and end user are incorporated into their process and where ingenious ideas and solutions are explored and where cost savings can be found.
Complexity made simple.
Multilayered visual language.
Micio translates 2D designs to come to life within 3D environments, so Musubi developed a visual language that anchors from a 310 degree isometric plain.
Micio’s innovative and ingenious approach is the hinge between 2D and 3D creative exploration.
The 310 degree angle can also be used as a ‘Backslash’. The backslash is used to break up a long pipeline of information into multiple lines to unpack all of the human and technical requiements into a sequence of solutions, in fractions (e.g. 3/4 ), in ratios (e.g. kms/day ), or between separate elements of a text. The angle is a subtle way to help communicate the operational value of MICIO.
The Australian colour palette is widely known as the Land of the Seven Colours. After careful study of the colours and how they have been used through out history, we arrived at a set that helps express maturity, intellective, positive, vital, and anchored to permanence.
Borne from Australia.
Within structure there is freedom to give clients the best possible wayfinding and branded environmental designs solutions.