Commercial real estate is evolving. Landlords and tenants demand more from their agents. Melbourne Commercial delivers human and future focused solutions.
From survive to thrive. Melbourne Commercial is purpose-driven and primed with solutions that humanises the future of work.
Melbourne Commercial Estate Agents sought Musubi's expertise to help reposition their brand in response to the evolving commercial real estate landscape. The traditional model of employees working exclusively from the office is being replaced by a more flexible approach, where technology enables employees to choose their work environment—be it the office, home, or anywhere else. As companies adapt to this hybrid working model, they are rethinking their corporate real estate strategies, requiring partners who can skillfully navigate this new reality.
Musubi's challenge was to develop a world-class brand identity for Melbourne Commercial that would reflect their forward-thinking approach and position them as leaders in this new paradigm. With over 35 years of delivering outstanding commercial property solutions, Melbourne Commercial is poised to become Australia's first firm to offer truly tailor-made, professional, and cost-effective commercial real estate services.
Musubi's approach to building this brand identity began with a deep understanding of Melbourne Commercial's vision and the needs of their clients in the evolving market. We focused on highlighting their commitment to innovation, flexibility, and customer-centric solutions. Through a combination of strategic insights, creative design, and a keen understanding of the market, Musubi crafted a brand identity that not only speaks to the current demands of the industry but also positions Melbourne Commercial as a trusted and forward-looking partner.
The new brand identity emphasises Melbourne Commercial's unique ability to offer bespoke solutions that go beyond the standard, addressing the diverse needs of businesses in a hybrid working world. Musubi's work ensures that Melbourne Commercial is not just keeping up with the changes in the industry but leading the way, setting a new standard for commercial real estate in Australia.
