We’d love to unearth what makes your organisation truly distinguishable.

Falzon PR Rebrand Logo
Falzon Public Relations Rebrand logo in different color variations.
Falzon PR Rebrand
Falzon Public Relations Rebrand Website performance data showing 300k page views, 54% male and 46% female visitors, with an average visit duration of 8.8 minutes.
Falzon PR Rebrand Website Design
Marie Lash Rebrand Business Cards
Marie Lash Rebrand Out of Home Posters
Westpac Bank Rebrand Brand Guidelines
Westpac Bank Rebrand Brand Application
People's Choice Bank Rebrand Logo Design
People's Choice Bank Rebrand Brand Architecture
People's Choice Bank Rebrand Brand Design and Implementation
People's Choice Bank Rebrand Branch Design
People's Choice Bank Rebrand Branch Design and Rollout
Musubi Ethical Leather Hightops
The 3rd Space Coworking and Health Optimisation Centre Brand Identity
The 3rd Space Coworking and Health Optimisation Centre Business Cards
The 3rd Space Coworking and Health Optimisation Centre Notebooks
The 3rd Space Coworking and Health Optimisation Centre Brand Identity Structure
Aventino's Pizza Rebrand
Aventino's Pizza Rebrand Website
Aventino's Pizza Rebrand Restaurant Design
Aventino's Pizza Rebrand Merchandise
Murray Darling Wetlands Working Group Brand Identity
Murray Darling Wetland Working Group Brand Identity
Murray Darling Wetland Working Group Brand Identity
Olya Kosterina womenswear. Black and white photo.
Smartphone displaying a fashion-related webpage with images of a model wearing a red collar and another image of a person lying down, with the text 'Olya kosterina.'
Guesthouse Koiamamacho Brand Identity
Guesthouse Koiamamacho Brand Identity Full Colour
Ausenco Rebrand Brand Identity Head Office Interior Design
Ausenco Brand Identity Brand Guidelines
Ausenco Brand Identity Brand Guidelines Murmuration
Ausenco Brand Identity Wayfinding and Signage Design
Atiyah Lebanese Brand Development
Atiyah Lebanese Brand Development Store Design
Atiyah Lebanese Brand Identity
Sydney Water Brand Definition
Sydney Water Brand Definition Organisational Culture Development
Sydney Water Brand Definition Cricket NSW Hydration Program
Sydney Water Brand Definition Program
Sydney Water Product Design Water Dispenser Brand Definition
Sydney Water Retail Water Brand Design
Sydney Water Brand Definition Organisational Culture Workshops
Sydney Water Tap Cafe Design
Sydney Water Workforce Organisational Culture Development
Sydney Water Brand Definition Organisational Culture Workshop Development
460Degrees Rebrand
460Degrees Rebrand Brand Design Family
460Degrees Rebrand Website Design
460Degrees Rebrand Cyber Security Poster
460Degrees Rebrand Anti Financial Crime Poster
Tatyana Luxury Rebrand Poster
Tatyana Luxury Rebrand Website
Tatyana Luxury Rebrand Package Design
Tatyana Luxury Rebrand Typography
Australand Rebrand Brand Identity
Australand Rebrand Brand Identity Family
Micio Branded Environment and Wayfinding Agency Rebrand
Micio Branded Environment and Wayfinding Agency Website Design
Micio Branded Environment and Wayfinding Agency Logo Design
Micio Branded Environment and Wayfinding Agency Rebrand
Zenegy Rebrand
Zenegy Rebrand Design Guidelines
Z Energy Rebrand Network
Z Energy Rebrand Retail Design
Z Energy Rebrand
Z Energy Rebrand
SuperSprint Rebrand
SuperSprint Rebrand Colour Palette
SuperSprint Rebrand Triathlon Branding
Fuller PR Rebrand by Musubi Brand Agency
Fuller PR graphic design by Musubi Brand Agency
Fuller PR art and culture design by Musubi Brand Agency
Fuller PR social media by Musubi Brand Agency
Fuller PR website design by Musubi Brand Agency
Department of Environment Land Water and Planning Brand Development
Department of Environment Land Water and Planning Brand Development Poster
Department of Environment Land Water and Planning Brand Development First Peoples Poster
Department of Environment Land Water and Planning Brand Development Positioning for Change
Freebrallers Logo brand identity
Freeballers Brand Identity
Karate Academy of Power Rebrand
Karate Academy of Power Rebrand Brand Family
Karate Academy of Power poster design by Musubi Brand Agency
Karate Academy of Power logo design by Musubi Brand Agency
Karate Academy of Power graphic design by Musubi Brand Agency
A collection of five black and white conceptual symbols and shapes. The first symbol is a circular flower with petal-like segments and small dots around the center. The second symbol features dolphins in a circular arrangement. The third symbol is a
A set of business cards with the top card displaying contact information for Luke Power and the bottom card with the Seiiki Builders logo and name, on a beige surface.
Digital advertisement at a bus stop with a blue background promoting cybersecurity and IT management, with the text 'CYBERSECURITY & IT MANAGEMENT.' and the logo 'KAVIRA IT.'
Two hanging exhibition labels for the National Portrait Gallery on a peach-colored background.
Large outdoor billboard with advertisements, one for the National Portrait Gallery and another for Tower, against a backdrop of trees and a building, with blurred moving cars in the foreground.
Modern building with large sign reading 'National Portrait Gallery', people walking outside on a sunny day, one person looking at their phone, vibrant blue sky with clouds, a billboard featuring an animated character with a cardboard box head and dra
Colorful abstract geometric sculptures on a light surface with soft shadows as a metaphor for reshaping brands and organisational marketing.

We reshape ambitious organisations by creating brand systems that unify what they stand for, how they see themselves, how they look, sound, and feel.

Musubi is a Brand Management Agency that builds long-term brand value through strategic clarity.

Brand Definition

Uncovering truths and understanding goals, then developing them into a strategic foundation for everything that follows

  • Research

  • Analysis

  • Brand Central Organising Idea

  • Positioning


  • Architecture

  • Brand and Marketing Strategy

Brand Expression

Crafting visual and verbal systems that translate aspirations and build upon strategy to deliver emotional impact

  • Brand Identity Systems

  • Verbal Identity

  • Visual Identity

  • Campaign Strategy

  • Culture Alignment

Brand Implementation

Bringing brand systems to life through core touchpoints and tools that help teams take ownership going forward

  • Branded Environments

  • Web and Digital

  • National and Global Brand Roll-out

  • Packaging

  • Project Management

Brand Activation

Expanding brand concepts across functions and formats in ways that make for special moments, both big and small

  • Go-to-Market

  • Campaign Roll-out

  • Photo & Video

  • Organisational Culture

Neon sign displaying the MTC Melbourne Theatre Company logo on a black background.
Entrance of a NAB Bank branch with purple exterior walls, a neon sign reading 'nabShop', a digital screen, and indoor seating area visible inside.
A collection of branding and marketing materials for a company called 'ooh!' including a brand book, internal video, and various promotional designs with orange, black, and gray color schemes featuring people, text, and graphic elements.
Design concept for pedestrian signage showing a man and an abstract green sign with text, a large building with glass facade, a person walking, and a close-up of the sign's side profile.

Australasia’s best brand management agency.

Colorful umbrella made of woven sticks with shades of yellow, red, orange, pink, white, black, and blue, against a blue sky background to illustrate how individuals come together to create lasting and distinguishable beauty.
Two men are standing face-to-face on a city sidewalk near a modern sculpture, with one holding a camera.
Three brand management experts standing against a brutalist wall with vertical strip lights. These men work to design brand systems and experiences that move organizations closer to their most ownable truths.

We build brands that propel businesses forward.

A band of construction panels in front of a dark wooden building with trees and a partly cloudy sky. The panels display advertisements for luxury apartments and houses by Seiki Builders.
A brand palette featuring the PURINA logo, a red color block with the text "We Love Pure Red," a grid of pet and people photographs with red backgrounds, and various font styles and personalities related to pet branding.

Purina Visual Identity

We find new ways for organizations of all kinds to express themselves. It’s collaborative from the very beginning. To us, the journey determines the outcome.

Royal Mail Hotel - Brand Identity

What we set out to achieve

With every client, we work hard to peel back the layers of clutter and convention to reveal the Brand Truth - the Central Organising Idea that gives your organisation fresh energy and a renewed sense of purpose that endures the test of time and achieve a stronger brand equity.

Design blueprint for a sign featuring Japanese characters, a koi fish, and the text 'GUESTHOUSE KOYAMACHO' at the bottom.
A woman in a kimono standing with eyes closed, another woman in traditional attire with a white head covering, white shoes under a white garment, and a pink Japanese sweet on a red dish.

Who We Are

  • Brand Management is the discipline of defining what an organisation stands for, aligning how it behaves, how it appears, and how it is experienced, and governing those decisions over time. Musubi exists to help organisations build brands that endure market change, technological disruption, and cultural shift.

  • Most organisations invest in marketing activity before establishing brand clarity. This results in fragmented messaging, inefficient spend, internal misalignment, and short-term performance at the expense of long-term brand value. As AI systems increasingly mediate discovery and recommendation, this risk accelerates.

  • Musubi does not begin with campaigns, channels, or content. We begin with first principles: purpose, positioning, structure, and meaning. From this foundation, every expression of the brand becomes coherent, resilient, and commercially effective.

  • We specialise exclusively in Brand Management, including brand strategy, brand architecture, brand identity, brand experience, and brand governance. Our work ensures that organisations are clearly understood by people, markets, and increasingly, by artificial intelligence systems that now shape visibility and trust.

  • Founded in Australia and operating across Australia and Japan, Musubi works with leadership teams who understand that brand clarity is not a creative preference, but a strategic advantage.

Feels like a fit? Say Hello…